Eric Whitlock is a Rochester, NY real estate professional serving buyers and sellers across Rochester, the Finger Lakes, and the surrounding communities of Pittsford, Perinton, Victor, Webster, and Canandaigua since 2010.
Known for strategic negotiation, market intelligence, and structured transaction management, Eric helps clients navigate residential, high-end residential, commercial, waterfront, and historic property transactions with clarity and confidence.
Beginning in 2014, Eric expanded his professional development and national real estate network through specialized training, industry events, and firsthand exposure to high-end real estate markets in New York, Miami, and Los Angeles. These experiences provided additional perspective on strategic marketing, property positioning, listing presentation, negotiation, branding, and business development—principles that continue to influence how he represents residential and commercial real estate clients today. Read more about these experiences in Eric’s Million Dollar Masterminds blog.
As a Rochester, NY real estate professional, Eric works with homeowners preparing to sell, buyers relocating to the area, move-up clients, investors, and commercial property owners. His approach combines local market data with practical strategy, ensuring each client understands not only current values, but positioning, timing, and negotiation leverage.
Eric has contributed to the real estate profession through industry involvement and leadership, having previously served four years as a Director of the Rochester Area Chapter of the New York State Commercial Association of REALTORS® (RAC NYSCAR) and on the Greater Rochester Association of REALTORS® (GRAR) Technology Committee.
Eric earned both his undergraduate and graduate degrees from Rochester Institute of Technology (RIT), receiving a Bachelor of Science in Hotel & Resort Management with a minor in Communication and a Master of Science in Service Leadership & Innovation / Human Resource Development, with additional graduate coursework in Project Management.
Eric’s professional recognition includes being named a 2023 Greater Rochester Association of REALTORS® (GRAR) Realtor® of the Year Nominee, earning the ERA Circle of Honor and recognition as a Top Selling Professional. His career milestones also include 5-, 10-, and 15-year service recognition with HUNT Real Estate and 5- and 10-year service recognition with HUNT Commercial Real Estate.
Connect with Eric Whitlock to discuss your real estate goals.
Eric Whitlock started his real estate career in 2010 with HUNT Real Estate ERA. In addition, Eric was also licensed with HUNT Commercial Real Estate from 2011 until early 2023, where he began operating exclusively with HUNT Real Estate ERA.
Eric is a sought-after real estate professional, blazing trails with his career, as of 2025, he has accumulated a decade and a half of real estate experience and credibility. Eric is known to be detail-oriented, approachable, adaptable, and adept at navigating the complexities that come with working with a lot of different personalities. Much of his exclusive client base has also been with many who knows him, including family, friends, also high net-worth individuals, entrepreneurs, investors, business people, local media, education, and referral partners.
As a proven performer, Eric is known to go above and beyond for his clients and his creative marketing strategies. He also provides them with all the tools unique to HUNT Real Estate ERA as well as other contemporary marketing services. Eric pushes the envelope on marketing and client care, he puts an emphasis on staying on top of the local and national real estate trends and local statistics ensuring success for his clients.
When Eric isn't working, he enjoys a variety of interests, including basketball, working out, golf, travel, architecture, movies, vintage cars, and attending sports events. Additionally, he enjoys spending time with family and close friends, at places like the finger lakes, NY and Cape Cod, MA. Contact Eric with any real estate questions, he can guide you from searching to close.
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