Marketing

Every property requires a strategy built around its market, location, condition, competition, and likely buyer. Eric Whitlock provides strategic real estate marketing throughout Rochester, NY and the Finger Lakes, combining data-driven pricing, market positioning, professional presentation, digital exposure, and structured negotiation to help properties stand out in a competitive market.

From residential, high-end residential, and commercial real estate, each marketing plan is tailored to the property and the audience most likely to recognize its value.

- Photography
- Aerial Photography
- Video Tours
- Custom Websites
- Digital Exposure
- Social Media
- Matterport 3D
- Custom Brochures
- Staging
- Direct Marketing
- Distinctive Marketing
- Financial Analysis
- Targeted Outreach
- Press & Media

RESIDENTIAL:

Photography: Professional photography is used to showcase your property's architecture, features, condition, and setting with compelling imagery designed for MLS, digital marketing, property websites, social media, and additional marketing materials.

White two-story house with a columned portico, landscaped gardens, and a covered driveway.

White columned house with a colorful flower garden in front.

Bedroom with green walls, an ornate ceiling border, brass chandelier, and wooden bed.

Ornate dining room with a coffered wood ceiling, stained-glass chandelier, and carved furnishings.

Two-story beige house with an attached garage, partly screened by a tree with orange autumn leaves.

Wood-cabinet kitchen with a central island and large windows overlooking a leafy garden.

Aerial view of a freeform pool and round spa surrounded by a curved patio and lush landscaping.

White two-story Colonial home with red shutters, attached double garage, and landscaped front garden.

White two-story house with red shutters and a landscaped front lawn.

Entry hall with a carpeted wooden staircase, hardwood floors, and a red chest beneath the stairs.

Kitchen with reddish wood cabinetry, two islands, and a built-in double oven.

Living room with a brick fireplace, hardwood floors, and potted plants.

Aerial Photography: When appropriate, professional aerial photography and video provide additional perspective on the home, land, waterfront, surrounding setting, and other features that may not be fully captured from ground level.

Aerial view of a white two-story home with red shutters, landscaped grounds and a long driveway.

Two-story white house with an attached garage, fenced lawn, landscaped gardens, and a paved patio.

Aerial view of a home with a large lawn, mature trees, curved driveway, and white fence.

Rural farmhouse and outbuildings beside a road, surrounded by broad green fields.

Aerial view of wooded land outlined in yellow beside a two-lane road.

Aerial view of Joe's Diner, with connected buildings, a covered porch, and a large paved parking area.

Video Tours: Professional cinematic video showcases a property's layout, features, setting, and lifestyle, creating a compelling visual experience for prospective buyers. Property videos may be distributed through YouTube, social media, property websites, and other digital marketing channels.

16 Park View Drive | Perinton, NY

Video Tour

Two-story white house with red shutters and landscaped front garden.

Beige house with a two-car garage, burgundy shutters, and orange autumn foliage.

35 Musket Ln | Pittsford, NY

A custom property website can be created to showcase professional photography, video, property highlights, and additional information in one centralized presentation.

Nestled on a wooded lot, this property offers a private setting designed for the nature lover.

View Website

- Digital Exposure: Each listing receives broad online exposure through the MLS and major real estate websites, designed to reach buyers actively searching throughout Rochester, the Finger Lakes, and surrounding markets.
- MLS Presentation: Property details, features, and carefully developed listing copy are used to position the property effectively within the Multiple Listing Service and its syndication network.
- Social Media: Where appropriate, properties may receive additional exposure through social media channels designed to expand visibility and reach prospective buyers.
- Matterport: Interactive 3D virtual tours allow buyers to explore a property remotely, providing an immersive view of the layout, flow, and interior spaces.
- Custom brochure: Professionally designed property brochures highlight photography, features, improvements, and other important details in a polished format for prospective buyers.

Staging: Recommendations may include decluttering, depersonalization, staging, and presentation strategies designed to help the property show effectively and allow buyers to better envision themselves in the space.

Direct Marketing: Depending on the property and target audience, marketing may include email campaigns, direct mail, property announcements, targeted broker outreach, and additional print or digital materials.
Distinctive Marketing: HUNT Real Estate is a member of Who’s Who in Luxury Real Estate, providing additional marketing exposure and resources for qualifying high-end residential properties.

Who's Who in Luxury Real Estate Logo

Digital Exposure: each listing receives broad online exposure through the MLS and major real estate websites, designed to reach buyers actively searching throughout Rochester, the Finger Lakes, and surrounding markets.
MLS Presentation: Property details, features, and carefully developed listing copy are used to position the property effectively within the Multiple Listing Service and its syndication network.
Social Media: Where appropriate, properties may receive additional exposure through social media channels designed to expand visibility and reach prospective buyers.
Matterport: Interactive 3D virtual tours allow buyers to explore a property remotely, providing an immersive view of the layout, flow, and interior spaces.
Custom brochure: Professionally designed property brochures highlight photography, features, improvements, and other important details in a polished format for prospective buyers.

Real estate flyer for 35 Musket Lane, featuring home photos, property details, and Eric Whitlock’s contact information.

Staging: Recommendations may include decluttering, depersonalization, staging, and presentation strategies designed to help the property show effectively and allow buyers to better envision themselves in the space.

Living room with a brick fireplace, hardwood floors, and a bay window overlooking greenery.

Direct Marketing: Depending on the property and target audience, marketing may include email campaigns, direct mail, property announcements, targeted broker outreach, and additional print or digital materials.
Distinctive Marketing: HUNT Real Estate is a member of Who’s Who in Luxury Real Estate, providing additional marketing exposure and resources for qualifying high-end residential properties.

COMMERCIAL:

Commercial real estate requires a marketing strategy built around the property, location, financial considerations, potential users or investors, and the objectives of the owner. Eric provides customized marketing and transaction strategies for commercial sales and leasing throughout Rochester, the Finger Lakes, and surrounding markets.

Marketing Proposal: A property-specific marketing proposal outlines market positioning, target audiences, marketing channels, and the recommended strategy for the assignment.
Photography: Professional photography can showcase the building, interior spaces, site, access, parking, land, and surrounding location.
Aerial Photography: When appropriate, professional aerial photography and video provide valuable perspective on the property, building, site, land, access, parking, surrounding development, and location.
Video Tours: Professional cinematic video can showcase a commercial property's layout, features, functionality, location, and potential uses, providing prospective buyers, investors, and tenants with a more complete understanding of the opportunity.

Kodak Tower rises above downtown Rochester, surrounded by rooftops and city streets.

Kodak World Headquarters exterior with glass office facade, covered entrance, and colorful flower beds.

Modern building with angular rooflines, stone facade, and a wide garage door beside a paved parking area.

North Shore Grill exterior with an arched entrance and marked parking lot.

Lakeside patio with benches around a fire pit and docks extending into calm water.

Restaurant dining room with red tables and chairs, colorful wall art, and an orange accent wall.

Restaurant interior with a wood-fronted bar, tiled floor, and dining tables beneath a green canopy.

Aerial view of a commercial complex with green roofs, parking lots, and a landscaped courtyard.

Aerial view of a commercial complex with a central lawn, landscaped traffic circle, and Barnes & Noble sign.

Park Point at RIT | Henrietta, NY

Video Tour

Multi-story commercial building with a covered entrance and large parking lot

Financial Analysis: Where applicable, market data, comparable properties, income and expense information, rent rolls, financial performance, and other property-specific considerations are evaluated to help determine value and position the property within the market.
Broker Events: Broker events and targeted property tours may be incorporated when appropriate to introduce the property to commercial real estate professionals and prospective buyers or tenants.
MLS Exposure: Detailed property information, specifications, professional photography, and marketing copy are developed to effectively present the opportunity through the GRAR (Greater Rochester Association of Realtors) and the New York State Alliance and applicable syndication channels.
CRE Platforms: Commercial listings may receive additional exposure through leading commercial real estate platforms, including GRAR, Crexi, CoStar, LoopNet, and NYSCAR, where applicable.

Greater Rochester Association of REALTORS

Custom Brochure: A professionally designed property brochure can highlight photography, property specifications, location information, financial details, and other relevant features in a polished format for prospective buyers, investors, tenants, and commercial real estate professionals.
Signage: Professional commercial signage may be installed with the owner's permission and where permitted.

Direct Marketing: Targeted email campaigns and commercial real estate networks may be used to distribute property opportunities, requirements, needs and wants to relevant brokers, investors, property owners, landlords, tenants, businesses, and other prospective users.
Marketing Reports: Owners can receive updates regarding marketing activity, inquiries, property tours, feedback, market developments, and recommended adjustments throughout the listing period.

Custom Brochure: A professionally designed property brochure can highlight photography, property specifications, location information, financial details, and other relevant features in a polished format for prospective buyers, investors, tenants, and commercial real estate professionals.

For-sale flyer for Gatherings at Senators Mansion, featuring its white-columned mansion and landscaped gardens.

Signage: Professional commercial signage may be installed with the owner's permission and where permitted.
Direct Marketing: Targeted email campaigns and commercial real estate networks may be used to distribute property opportunities, requirements, needs and wants to relevant brokers, investors, property owners, landlords, tenants, businesses, and other prospective users.
Marketing Reports: Owners can receive updates regarding marketing activity, inquiries, property tours, feedback, market developments, and recommended adjustments throughout the listing period.

Industrial building with gray masonry walls, a white roll-up garage door, and a broad paved parking area.

7401 Willowbrook Rd | Victor, NY

A custom property website can be created to showcase professional photography, video, property specifications, location information, financial details, and additional marketing information in one centralized presentation.

Exceptional 12,071 square foot class B industrial warehouse with much-untapped potential.

View Website

TARGETED OUTREACH:

In addition to property marketing, Eric provides, where applicable, targeted outreach designed to identify prospective buyers, investors, tenants, property owners, businesses, and commercial real estate professionals relevant to each assignmen

Targeted Prospecting: Prospective buyers, investors, tenants, property owners, businesses, and other potential users may be identified and contacted based on the property, location, and objectives of the assignment.
Broker Outreach: Direct communication with commercial real estate professionals and industry contacts may be used to introduce opportunities, identify potential buyers or tenants, and expand market exposure.
Press & Media: When appropriate, property opportunities may be promoted through press releases, media outreach, industry publications, and other relevant channels to generate additional exposure.
Social Media: Commercial properties may receive targeted digital and social media exposure designed to reach relevant buyers, investors, tenants, and industry professionals, while respecting an owner's confidentiality and marketing objectives.