Marketing

Every property requires a strategy built around its market, location, condition, competition, and likely buyer. Eric Whitlock provides strategic real estate marketing throughout Rochester, NY and the Finger Lakes, combining data-driven pricing, market positioning, professional presentation, digital exposure, and structured negotiation to help properties stand out in a competitive market.

From residential, high-end residential, and commercial real estate, each marketing plan is tailored to the property and the audience most likely to recognize its value.

Photography
Digital Exposure
Staging
Video Tours
Aerial Photography
Distinctive Marketing
Social Media
Direct Marketing
Matterport 3D
Custom Brochures
Custom Websites
Financial Analysis
Targeted Outreach
Press & Media

RESIDENTIAL:

Photography: Professional photography is used to showcase your property's architecture, features, condition, and setting with compelling imagery designed for MLS, digital marketing, property websites, social media, and additional marketing materials.

Aerial Photography: When appropriate, professional aerial photography and video provide additional perspective on the home, land, waterfront, surrounding setting, and other features that may not be fully captured from ground level.

Video Tours: Professional cinematic video showcases a property's layout, features, setting, and lifestyle, creating a compelling visual experience for prospective buyers. Property videos may be distributed through YouTube, social media, property websites, and other digital marketing channels.

16 Park View Drive | Perinton, NY

Video Tour

35 Musket Ln | Pittsford, NY

A custom property website can be created to showcase professional photography, video, property highlights, and additional information in one centralized presentation.

Nestled on a wooded lot, this property offers a private setting designed for the nature lover.

View Website

Digital Exposure: each listing receives broad online exposure through the MLS and major real estate websites, designed to reach buyers actively searching throughout Rochester, the Finger Lakes, and surrounding markets.
MLS Presentation: Property details, features, and carefully developed listing copy are used to position the property effectively within the Multiple Listing Service and its syndication network.
Social Media: Where appropriate, properties may receive additional exposure through social media channels designed to expand visibility and reach prospective buyers.
Matterport: Interactive 3D virtual tours allow buyers to explore a property remotely, providing an immersive view of the layout, flow, and interior spaces.
Custom brochure: Professionally designed property brochures highlight photography, features, improvements, and other important details in a polished format for prospective buyers.

Staging: Recommendations may include decluttering, depersonalization, staging, and presentation strategies designed to help the property show effectively and allow buyers to better envision themselves in the space.

Direct Marketing: Depending on the property and target audience, marketing may include email campaigns, direct mail, property announcements, targeted broker outreach, and additional print or digital materials.
Distinctive Marketing: HUNT Real Estate is a member of Who’s Who in Luxury Real Estate, providing additional marketing exposure and resources for qualifying high-end residential properties.

COMMERCIAL:

Commercial real estate requires a marketing strategy built around the property, location, financial considerations, potential users or investors, and the objectives of the owner. Eric provides customized marketing and transaction strategies for commercial sales and leasing throughout Rochester, the Finger Lakes, and surrounding markets.

Marketing Proposal: A property-specific marketing proposal outlines market positioning, target audiences, marketing channels, and the recommended strategy for the assignment.
Photography: Professional photography can showcase the building, interior spaces, site, access, parking, land, and surrounding location.
Aerial Photography: When appropriate, professional aerial photography and video provide valuable perspective on the property, building, site, land, access, parking, surrounding development, and location.
Video Tours: Professional cinematic video can showcase a commercial property's layout, features, functionality, location, and potential uses, providing prospective buyers, investors, and tenants with a more complete understanding of the opportunity.

Park Point at RIT | Henrietta, NY

Video Tour

Financial Analysis: Where applicable, market data, comparable properties, income and expense information, rent rolls, financial performance, and other property-specific considerations are evaluated to help determine value and position the property within the market.
Broker Events: Broker events and targeted property tours may be incorporated when appropriate to introduce the property to commercial real estate professionals and prospective buyers or tenants.
MLS Exposure: Detailed property information, specifications, professional photography, and marketing copy are developed to effectively present the opportunity through the GRAR (Greater Rochester Association of Realtors) and the New York State Alliance and applicable syndication channels.
CRE Platforms: Commercial listings may receive additional exposure through leading commercial real estate platforms, including GRAR, Crexi, CoStar, LoopNet, and NYSCAR, where applicable.

Custom Brochure: A professionally designed property brochure can highlight photography, property specifications, location information, financial details, and other relevant features in a polished format for prospective buyers, investors, tenants, and commercial real estate professionals.

Signage: Professional commercial signage may be installed with the owner's permission and where permitted.
Direct Marketing: Targeted email campaigns and commercial real estate networks may be used to distribute property opportunities, requirements, needs and wants to relevant brokers, investors, property owners, landlords, tenants, businesses, and other prospective users.
Marketing Reports: Owners can receive updates regarding marketing activity, inquiries, property tours, feedback, market developments, and recommended adjustments throughout the listing period.

7401 Willowbrook Rd | Victor, NY

A custom property website can be created to showcase professional photography, video, property specifications, location information, financial details, and additional marketing information in one centralized presentation.

Exceptional 12,071 square foot class B industrial warehouse with much-untapped potential.

View Website

TARGETED OUTREACH:

In addition to property marketing, Eric provides, where applicable, targeted outreach designed to identify prospective buyers, investors, tenants, property owners, businesses, and commercial real estate professionals relevant to each assignmen

Targeted Prospecting: Prospective buyers, investors, tenants, property owners, businesses, and other potential users may be identified and contacted based on the property, location, and objectives of the assignment.
Broker Outreach: Direct communication with commercial real estate professionals and industry contacts may be used to introduce opportunities, identify potential buyers or tenants, and expand market exposure.
Press & Media: When appropriate, property opportunities may be promoted through press releases, media outreach, industry publications, and other relevant channels to generate additional exposure.
Social Media: Commercial properties may receive targeted digital and social media exposure designed to reach relevant buyers, investors, tenants, and industry professionals, while respecting an owner's confidentiality and marketing objectives.