Copy of Marketing Plan | Eric Whitlock | New York Real Estate Agent

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MARKETING

Innovative
Luxury SEO Website
Professional Photography
Virtual Tours
Aerial Photography
Videography
Streaming Television
Social Media Presence
Email Marketing
Digital Advertising
Matterport 3D Technology
Financial Analysis
Press & Media

RESIDENTIAL:

Professional Photography: I guide the professional photographer through your house to take the exact photos we need to present your house in the best possible way to the market. A graphic designer reviews each photo and adjusts them for maximum impact, for example, adjusting the color of the sky.

White two-story house with a columned porch, green shutters, and a covered driveway entrance.

White columned house behind a colorful flower garden and green lawn.

Bedroom with green walls, painted ceiling trim, brass chandelier, dark wood dresser, and floral bedding.

Ornate dining room with carved wood paneling, a brick fireplace, and a long table beneath a stained-glass chandelier.

Two-story beige house with a double garage, broad lawn, and autumn foliage.

Kitchen with warm wood cabinets, a central island, terracotta tile floors, and garden-facing windows.

Aerial view of a freeform backyard pool with a circular spa and curved patio.

White two-story house with red shutters, a large garage, and landscaped garden beds.

Two-story gray house with red shutters, landscaped garden, and a covered entrance marked 16.

Entry hall with a carpeted wooden staircase, hardwood floors, and a red chest beneath the stairs.

Kitchen with reddish wood cabinetry, two islands, tiled floors, and a built-in double oven.

Living room with a brick fireplace, hardwood floors, and a patterned rug.

Online presence. Did you know that over 90% of buyers found the property they purchased online? My online marketing campaign targets qualified buyers for your property, which results in the highest sales price, terms and shortest amount of time. My exclusive listings are featured on every major real estate website, including Zillow, Trulia, Realtor.com, Homes.com, ERA and many more. The property will also be featured on my social media channels and broker social media networks including Facebook, Instagram, Twitter, and YouTube to further promote your property.

Video Tours: My cinematographer creates a video of your property with HD video capability. This video marketing increases purchasing interest because the buyers see all the best aspects of your property, presented as a life-like walk-through. I dedicate my time and resources to go above and beyond with this service. These videos will be posted to my YouTube channel and other social media channels.

Two-story white house with red shutters and landscaped front garden.

Aerial Photography: With my in-house drone and an exclusive agreement with a professional videographer, aerial photography is done to obtain the dramatic footage needed to increase potential buyer interest by showcasing the entire property.

Aerial view of a white house with red shutters, attached garage, landscaped lawn, and long driveway.

Aerial view of a light blue two-story house with an attached garage, landscaped yard, and white fencing.

Aerial view of a detached home with a broad green lawn, mature trees, and a long driveway.

Aerial view of a rural farm with a white house, outbuildings, and expansive green fields.

Aerial view of a wooded parcel outlined in yellow beside a road.

Aerial view of a roadside diner with a broad paved parking area and lawn behind it.

Custom brochure: My professional graphic designer creates each brochure to highlight your property’s best attributes. A brochure is the most tangible object buyers will have that will showcase your home’s best features, and further help potential buyers consider putting in a purchase offer.

Real estate flyer for 35 Musket Lane in Pittsford, with property photos, listing details, and Eric Whitlock’s contact information.

Custom website for your property can be created. This website includes the property video, professional photography and highlights of the property.

35 Musket Ln

Residential

Pittsford, NY

Nestled in this wooded lot is this nature lover's dream.

Website

Staging: Your property can be staged with de-cluttering and a de-personalization strategy to help buyers imagine how they might live in the property.

Dining area with a glass table, wood-trimmed windows, and garden views.

Furnished bedroom with a wooden sleigh bed, tan bedding, and hardwood floors.

Living room with a brick fireplace, bay windows, and hardwood floors.

Print, Press, Email and Direct Mail

“Just Listed” post cards can be mailed to area residents.

e-mail blast with photos and a link to the property website will be sent to several thousand agents in the Greater Rochester market and realtors and clients in my own in-house database.

Distinctive For-Sale Sign with info box and rider to be placed with owner’s permission on-site.

Cream two-story house with arched windows and a Hunt Distinctive Properties sign by the gated entrance.

Brokers Open for the brokerage community will be held, with owner’s permission.

Open Houses are scheduled aggressively in person or with virtual technology such as Zoom, Facetime or other, because they are great for buyers to tour your home. Many properties are sold through open houses.

Distinctive Luxury Marketing:
HUNT Real Estate is the only real estate company serving all of Western and Upstate New York that is a member of Who’s Who in Luxury Real Estate, which is the leading standard for marketing of distinctive properties over $600,000.00.

Commercial:

ONE OF MONROE COUNTY'S BEST RESTORED AND BEAUTIFUL HISTORIC ESTATE'S

Gathering at Senators Mansion

One of Monroe County s Best Restored and Most Beautiful Historical Estates. A well known Greek Revival mansion and banquet facility. Originally built in 1905 as private home of New York state Senator William Ormrod and designed by the same architect who designed the George Eastman museum. The mansion consists of 3 acres of ponds, gardens and beautiful lawn, also featuring three full stories of 3,100 square feet of living space. There are 10 bedrooms, 7 baths, gaming room, billiard room, and original 1,000 SF ballroom complete with orchestra pit. Other amenities include beautiful architecture with coffered ceilings, hand painted walls, ornate hardwoods, gourmet kitchen with butler pantry, original stained glass windows and original light fixtures.

Sales flyer for Gatherings at Senators Mansion, featuring its white columned facade and flower garden.

When you list with Eric, whether you are looking to lease, purchase or sell, he can provide you with comprehensive solutions customized to meet your individual needs. His detailed financial analysis will present a clear picture with your specific needs in mind, where applicable.

Professional Photography:

Kitchen with a dark stone island, flowers, and a large stainless steel range.

Furnished bedroom with an ornate painted ceiling, green walls, and a fireplace.

Attic dining room with a long table, wooden chairs, chandelier, and bright window.

Dining room with a large table, stained-glass windows, and a built-in window seat.

Formal living room with a wood-paneled fireplace, chandelier, and tall curtained windows.

Living room with a gray sectional, patterned rug, glass coffee table, and tall wooden display cabinet.

Wood-paneled entry hall with stained-glass window and an open door to a furnished living room.

Living room with green patterned walls, carved wood fireplace mantel, chandelier, and antique furniture.

Living room with dark wood paneling, an ornate chandelier, and a fireplace.

Living room with bay windows, built-in bookcases, leather seating, and a chandelier.

Bedroom with green walls, an ornate ceiling, chandelier, and antique wood furnishings.

Dining room with carved wood furnishings, a large fireplace, and a stained-glass pendant light.

Grand foyer with a sweeping carved wood staircase and chandelier beneath a coffered ceiling.

Hallway with an arched stained-glass window, dark wood railings, and a patterned runner.

White Colonial house with a columned portico, landscaped garden, and broad lawn.

White clapboard house with brick chimneys behind a colorful flower garden.

Banquet Facility

The 4,500 square foot banquet facility reflects the same ambience and has been completely renovated to reflect the elegance of the mansion next door. The long wall of the facility is showcased by 3 exquisite backlit stained glass windows which often serve as a focal point for events. Other windows overlook beautiful gardens that bloom from April to October. Disclaimer - All booked events will not be affected and will be honored.

White house with an ornate columned porch and a garden of orange daylilies.

Brick garden path leading to a white gazebo, bordered by flower beds and tall trees.

Covered porch with white columns, black patio chairs, and abundant potted flowers.

Location Map

Map of Churchville with a blue marker near Main Street and Interstate 490.

White clapboard house with balconies beyond a brick path lined with orange lilies and colorful flowers.

Aerial View

White house with green shutters and a covered porch, beyond a brick path lined with orange lilies.

Eric Whitlock - (585).613.4614 - www.ericwhitlock.com

The information, statements, and figures presented herein, while not guaranteed, are secured from sources we believe authoritative. All offerings subject to errors, prior sale, lease, or withdrawal without notice.

Churchville property marketing page with location maps and garden photos of a white house and shaded pergola.

7401 Willowbrook Rd

Industrial

Victor, NY

Exceptional 12,071 square foot class B industrial warehouse with much-untapped potential.

Website

BROKER SERVICES:

Print marketing distributed to all relevant prospects and commercial brokers.
Online marketing via broker website.
In-house email promotions sent to database of brokers, developers, investors.
Direct mail to specialized mailing lists created from the most up-to-date online directory.
E-flyers sent announcing new listing.
Email communication with brokers and interested parties.
Personal canvas of all property owners & tenants within the vicinity of the property.
Monthly newsletter.
Press release.

MARKETING

Innovative
Luxury SEO Website, Since 2017
Professional Photography
Virtual Tours
Aerial Photography
Videography
Streaming Television
Social Media Presence
Email Marketing
Digital Advertising
Matterport 3D Technology
Financial Analysis
Press & Media

RESIDENTIAL:

Professional Photography: I guide the professional photographer through your house to take the exact photos we need to present your house in the best possible way to the market. A graphic designer reviews each photo and adjusts them for maximum impact, for example, adjusting the color of the sky.

Online presence. Did you know that over 90% of buyers found the property they purchased online? My online marketing campaign targets qualified buyers for your property, which results in the highest sales price, terms and shortest amount of time. My exclusive listings are featured on every major real estate website, including Zillow, Trulia, Realtor.com, Homes.com, ERA and many more. The property will also be featured on my personal and the broker social media networks including Facebook, Instagram, Twitter, and YouTube to further promote your property.

Detailed description: I will have a detailed description for the property with photographs and a video presentation will be in the Greater Rochester Association of Realtors’ Multiple Listing Service.

Video Tours: My cinematographer creates a video of your property with HD video capability. This video marketing increases purchasing interest because the buyers see all the best aspects of your property, presented as a life-like walk-through. I dedicate my time and resources to go above and beyond with this service. These videos will be posted to my YouTube channel and other social media channels.

Aerial Photography: With my in-house drone and an exclusive agreement with a professional videographer, aerial photography is done to obtain the dramatic footage needed to increase potential buyer interest by showcasing the entire property.

Matterport 3D: Matterport technology is one of the most essential tools a Realtor should use when marketing a residential or a commercial property and has been a game changer for many years. I was one of the very first in my market since 2015 to purchase this expensive technology to help sell and market my listings. If you don't know, Matterport provides the most realistic sense of actually walking through a property online without actually being there, and is the ideal platform to attract busy and out-of-town buyers. You can create a tour with dollhouse video, create floor plans, create a live interior and exterior video tour and can make measurements within your space to help manage virtual staging.
Custom property brochure: My professional graphic designer creates each brochure to highlight your property’s best attributes. A brochure is the most tangible object buyers will have that will showcase your home’s best features, and further help potential buyers consider putting in a purchase offer.
Custom website for your property can be created. This website includes the property video, professional photography and highlights of the property.
Staging: Your property can be staged with de-cluttering and a de-personalization strategy to help buyers imagine how they might live in the property.
Print, Press, Email and Direct Mail
- “Just Listed” post cards can be mailed to area residents.
- A custom e-mail blast with photos and a link to the property website will be sent to several thousand agents in the Greater Rochester market and realtors and clients in my own in-house database.
A Brokers Open for the brokerage community will be held, with owner’s permission.
Open Houses are scheduled aggressively in person or with virtual technology such as Zoom, Facetime or other, because they are great for buyers to tour your home. Many properties are sold through open houses.
An in-person or virtual viewing for brokerage agents to tour your property and provide additional feedback for the seller. The enables them to communicate effectively with their potential buyers to schedule a showing, leading to potential offers.
Distinctive For-Sale Sign with info box and rider to be placed with owner’s permission on-site.

Distinctive Luxury Marketing:
HUNT Real Estate is the only real estate company serving all of Western and Upstate New York that is a member of Who’s Who in Luxury Real Estate, which is the leading standard for marketing of distinctive properties over $600,000.00.

COMMERCIAL:

When you list with Eric, whether you are looking to lease, purchase or sell, he can provide you with comprehensive solutions customized to meet your individual needs. His detailed financial analysis will present a clear picture with your specific needs in mind, where applicable.

Professional photography, video and aerial photography.

Kodak Tower rises above downtown Rochester, with its rooftop sign and spire visible.

Office building with a covered entrance and Kodak World Headquarters sign beside colorful flower beds.

Large modern building with angular rooflines, a stone facade, and a wide garage door.

North Shore Grill restaurant exterior with an arched entrance and marked parking lot.

Lakefront docks viewed from a patio with benches and a fire pit.

Restaurant dining room with red chairs, colorful walls, and artwork.

Restaurant interior with a wood bar, dining tables, red curtains, and patterned tile flooring.

Aerial view of a commercial complex with green roofs, a landscaped courtyard, and large parking lots.

Multi-story commercial building with dark metal roofs, landscaped entrance, and adjacent parking lot.

Marketing Proposal.

Description of property.

Greater Rochester Association of Realtors MLS, to be viewed throughout all of NYS MLS partnerships.

Greater Rochester Association of REALTORS

Listing to be published to exclusive commercial real estate databases such as CoStar, LoopNet and Crexi.

An NYSCAR email blast to brokers and affiliate members throughout New York State.

Custom brochure, data sheets and pro-forma rent roll marketing.
Online presence with social media (unless the owner wants confidentiality).
An email marketing blast to databases (where applicable).
With owner’s permission a commercial sign is placed on property.
Brokers open events.
“Just Listed” post cards can be sent to owners/landlords of similar properties.
Marketing report of progress.

BROKER SERVICES:

Print marketing distributed to all relevant prospects and commercial brokers.
Online marketing via broker website.
In-house email promotions sent to database of brokers, developers, investors.
Direct mail to specialized mailing lists created from the most up-to-date online directory.
E-flyers sent announcing new listing.
Email communication with brokers and interested parties.
Personal canvas of all property owners & tenants within the vicinity of the property.
Monthly newsletter.
Press release.

MARKETING PLAN

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RESIDENTIAL: